The yuzen produced by TOYOWADO is based on the essence of Kyoyuzen, with designs by Japanese painters and dyeing by dyeing artists, in line with the original customs of yuzen. Itome yuzen, which is drawn by a dedicated painter, is a feature, and the colours of the kimono are extracted from modern pantone colours, etc., rather than classical colours, to produce kimonos that suit the atmosphere of the current era. The artist believes that Japanese beauty is not the beauty of luxury and splendour, but the beauty of stillness with a dignified appearance, as the words "snow, moon and flowers" suggest, and expresses this world view through yuzen.